Danosky & Associates Welcomes a New Associate and
Gains New Consulting Offerings in New Media
Danosky & Associates is pleased to announce that David Deschenes, founder of Spectrum Media LLC, will join the organization as Associate Marketing, Communications, and New Media beginning in April.
“We are thrilled to have David join our team at Danosky,” said Sharon Danosky, founder and President of D&A. “David is well known and respected throughout the local nonprofit community, and has helped many of these organizations to develop engaging mission-based content with a particular focus on video – something we have been looking to help our own clients expand upon.” In addition to specializing in video production for nonprofits, David brings to Danosky & Associates a diverse mix of marketing, communications, and research experience from both the nonprofit and corporate sectors.
David started his career at a Fortune 500 company in NYC where he directed the services of its corporate research center that provided qualitative research to more than a thousand employees across three locations in New York and Virginia.
“That was one of my first jobs in the corporate sector,” said David. “It was a fascinating position that offered opportunities to collaborate with so many people across different business functions within the company, and share a lot of great information – and that served as the foundation for my future interests in outreach, internal communication, and new media.”
As Press Liaison and Editorial Manager at the financial services consultancy, Greenwich Associates, David worked closely with editors and reporters at high-level publications including The Wall Street Journal, New York Times, Financial Times, Barron’s and many others. An interest in doing something that had a positive and direct impact on the lives of those in his community led to David’s entry to the nonprofit sector where as Director of Brand Management at United Way of Western Connecticut in Danbury, he ensured that the results of the organization’s work across western Connecticut were promoted through traditional and new media. It was there that David developed an interest in video production.
David founded Spectrum Video Productions – now Spectrum Media LLC – in 2011 and he has worked with a number of nonprofits and small businesses to develop custom marketing and content strategies with a focus on video outreach. “When I started Spectrum Video Productions, my focus was primarily on creating video that communicated what the nonprofit wanted,” said David. “But since I had a general marketing background and social media experience, I found myself naturally guiding my clients to expand their thinking on their video projects. And that turned into telling people, ‘don’t think about this as a video – think about it as a content development project with a focus on video.”
As a consultant at Danosky & Associates, David will continue his approach to helping nonprofits develop mission- and vision-based content as well as with traditional marketing & communications interests. Interestingly, David’s first client with D&A will be a land trust in upstate New York that would like to develop its video marketing strategy and train some key staff members and volunteers on creating engaging videos in-house. “I’m looking forward to this project,” said David. “I couldn’t ask for a better start with Danosky & Associates. This workshop will be a new addition to D&A’s capacity building products, and something that I’m extremely passionate about. What better way to engage with a new client than to tap in to their creativity and commitment to their environment and community through video and new media.”
David can be reached at Danosky Associates via email at firstname.lastname@example.org or by calling 860-799-6330.