By Sharon Danosky
Your appeal has been sent, and you’ve tallied Giving Tuesday. You are in the throes of ensuring that all the funds you could potentially raise before the end of the year are coming in. Great!
So while you are busy asking for money – have you given any thought to how you are thanking the people who gave to you. I’m sure everyone is sending out the perfunctory letter with the mandatory IRS disclaimer. Most of those are filed or even discarded as quickly as that junk mail they received. So, let me ask … How are you really thanking the people who give to you?
- Will your donor truly know how much you appreciate their gift?
- Will your donor understand the impact they are having?
- Will you thank your donor in a way that is personal and meaningful?
- Will you delight (and even surprise) your donor when you thank them?
- Will your thanking them inspire them to make another gift – maybe even a larger gift?
The average nonprofit loses about 57% of their donors every year – half of the donors who give to an organization do not gift again. Why? I think it is because we do not communicate with them in a meaningful way or acknowledge the difference their gifts made.
In this season of giving, let us enhance our own abilities to give thanks in ways that inspire.