A Note from Sharon Danosky
Your donors want to support you. Period. They don’t need an event. But they might need a reason and they need to understand what you are going through and what you need.
If you are currently cancelling or postponing your event this is the perfect time to pick up the phone and talk to your event sponsors. Let them know how much you depend on their sponsorship support and ask them if they will contribute the sponsorship even if you are unable to schedule the event. Do the same thing with people who have reserved tables. You can even send out a request to all those who have or would have purchased tickets.
Let your sponsor/donor know how you are coping. Share what you are seeing on the ground; talk about your efforts to keep your own employees working and what they are doing during the crisis. Bring them into your world and help them understand. Invite them to check in with you periodically. Let them know how you were able to raise the needed funds without the event because everyone pitched in.