An Alternative to the “Virtual Event”

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By Sharon Danosky

I have been hearing and seeing questions about holding a “Virtual Event.”

First, I should probably state that I come from a place that believes people want to help when help is needed and that they do not need an event – virtual or otherwise – to give, and given generously.  All you need to do is ask authentically and let them know why you need their help.
In many ways events – including “virtual events” can detract from that.  It puts the focus on your event – and not your organization and its good deeds. [Read more…]

Social Media in a COVID-19 World

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By David Deschenes

Nonprofit organizations are active users of social media, so most are familiar with the go-to platforms such as Facebook, Instagram, Constant Contact, YouTube, etc. But as organizations deal with COVID-19, they will need to expand the way they use these platforms. It is important – now more than ever – to make sure you’re delivering critical information to the right people. Here are some ways to use social media as you navigate COVID-19. [Read more…]

Talk to your Donors

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By Sharon Danosky

What really good fundraisers know – is how to stay close to their donors.  Organizations that raise considerable money put their time and resources toward that purpose.

While people are sheltering at home and hungry for human interaction, it is an opportunity for you to allocate your time to building relationships with those who care about your organization.

We often refer to our donors as members of “our family.”  This is the time that families are connecting; making sure everyone is okay.  Taking time to re-connect.

Use this time to get closer to your donors.  Call them on the phone and have a conversation.  Call a few donors every single day.  First thing in the morning; right after lunch; mid-afternoon; last thing in the day.

When you call them – first ask how they are doing. Then share how you are doing.  Let them know what is happening with people who work at your organization and how your organization is doing.   How is everyone faring?  What is happening with your programs?  What are your organization’s immediate plans?  Be reassuring.  Be authentic.  Show empathy.  And ask them if they would mind if you checked in again in a few weeks.

If they aren’t there leave a message.  A nice one; that is kind and caring.  Not business like – but as you would a friend or a member of your family.

You will develop relationships with your donors in a way that you never have before, while significantly increasing future philanthropic support for your organization.

COVID-19 Stimulus Package

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The recent stimulus package included resources for Small Businesses, including nonprofits. They range from forgivable loans to bridge loans repayable in 12-18 months, to working capital loans at low interest rates. The links below take you to several sites which describe these loans and how to apply. Also, the Chambers of Commerce are hosting weekly and bi-weekly conference calls where the heads of various agencies provide greater insight. If you are a member of the Chamber, look for these opportunities.

U.S. Small Business Administration

Connecticut Nonprofit Alliance

Nonprofit Quarterly: How Nonprofits Can Utilize the New Federal Laws Dealing with COVID-19

Funding Resources for Nonprofits

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The Connecticut Council for Philanthropy has been compiling a comprehensive list of coronavirus pandemic resources for nonprofits and funders. CLICK HERE to see the incredible support that is growing — a testament to the outstanding job the nonprofit sector is doing in helping people in this country weather this storm.