By Sharon Danosky
Most people think of fundraising as an “art”, — the skill of communication, crafting the right story, convincing donors to give to you. While that may be true – there is a lot more to the story.
Good fundraising begins with data – good data. To build a solid fundraising plan you need to be firing on all gears – and that cannot be left to the luck of the draw – or some heart-wrenching story. You need to know who to ask; how much to ask for; what their interests are; what they have given in the past; what they are likely to give in the future and how they respond to different requests. In short – you need DATA. [Read more…]