8 Guideposts to Achieve Trust and Integrity in Your Videos- David Deschenes

I recently interviewed a number of families for a video we produced to highlight the value of a nonprofit organization that provides home and community health services across Connecticut. As with any on-camera interview, I approached these meetings with some basic questions such as “tell us what brought you to where you are now,” or “how did you get connected with this organization.” But I also probed more deeply to give the interviewees an opportunity to talk about things like their personal and professional challenges; some of the family dynamics at play as they worked through extremely trying issues. [Read more…]

5 Types of Low Cost, High Impact Videos That Nonprofits Can Create to Raise Awareness and Money- David Deschenes

Technological advances in visual marketing have presented opportunities for smaller to mid-sized nonprofits to establish a video marketing presence that may have been financially out of reach just a few years ago.

Smart phones now produce very high quality video, as reasonably priced smart phone accessories such as wireless or traditional mics, add-on lenses, and internal camera apps help to improve the quality even more. Add to that browser-based video editing software which can be subscribed to for a nominal fee, and you have the ability to create a high impact, low cost video to promote your mission and raise money. [Read more…]

The Color of Nonprofit Boards- Sharon Danosky

Nonprofit organizations – and their boards – are on the front lines of many of the societal problems we face.  They are advocates, providers of human services and collaborators for social change.  And they are predominantly white.

A recent study of Board practices, Leading With Intent  published by BoardSource noted that “boards are not prioritizing demographics in their recruitment practices”.  The survey they undertook of their members received responses from 1,545 organizations nationally.  Of those organizations, 90% of their Chief Executives were Caucasian, as was 90% of Board Chairs and 84% of Board members. [Read more…]

Hail the Unsung Heroes of Hurricane Harvey- Sharon Danosky

I am frustrated by the lack of understanding that undermines the efforts of many dedicated staff and volunteers in the nonprofit sector.

What prompts my writing was an interview I heard this morning. A non-profit executive was stating that they would be providing a full accounting next week of the funds that had been raised and spent in the relief effort for Hurricane Harvey. The reporter then asked, with a note of incredulity in her voice – “wouldn’t that be the same?” Implicit in her question was an assumption that if the funds spent were not the same as the funds raised, there must be some mismanagement or worse. [Read more…]

We have a Strategic Plan, Now What?

“Nothing happens until something moves” Albert Einstein

Ask an Executive Director or CEO if they have a strategic plan. Many will say, “Of course we do – it’s here somewhere”. Then they will reach to the top shelf of their bookcase, blow off the dust and say – here it is!  This leads me to believe that a lot of strategic plans end up as bookends or dust collectors.

We recently posted an article that discussed how the most critical part of the strategic plan is actually the planning process. If that is the case, then what do you do when the ‘planning process’ is over and how do you bring those strategies to fruition? [Read more…]