By Sharon Danosky
Capital campaigns – traditionally the holy grail of fundraising. And for good reasons. They allow you to raise significant sums of money in a relatively short period of time for a critical need. While campaigns have evolved over the years – (they are not always for capital projects, for instance) – they still remain a relevant and critical source of philanthropic revenue.
The question of whether a feasibility study is a valuable part of the pre-campaign planning has been debated for a number of years now. I subscribe to the school of thought that it is. And while I am not debating the value of feasibility studies in this blog – I believe one of the primary benefits of the study is the opportunity to ask your donors for their input on your initiative before you launch it and ask for their support. And as a consultant who has had numerous conversations with donors over many years – I appreciate the candid and frank responses they giving knowing that their answers will remain anonymous. [Read more…]