I recently interviewed a number of families for a video we produced to highlight the value of a nonprofit organization that provides home and community health services across Connecticut. As with any on-camera interview, I approached these meetings with some basic questions such as “tell us what brought you to where you are now,” or “how did you get connected with this organization.” But I also probed more deeply to give the interviewees an opportunity to talk about things like their personal and professional challenges; some of the family dynamics at play as they worked through extremely trying issues. [Read more…]
Technological advances in visual marketing have presented opportunities for smaller to mid-sized nonprofits to establish a video marketing presence that may have been financially out of reach just a few years ago.
Smart phones now produce very high quality video, as reasonably priced smart phone accessories such as wireless or traditional mics, add-on lenses, and internal camera apps help to improve the quality even more. Add to that browser-based video editing software which can be subscribed to for a nominal fee, and you have the ability to create a high impact, low cost video to promote your mission and raise money. [Read more…]