How Do You Say “Thank You”…

19152376 - man holding thank you word in palm

By Sharon Danosky

By the time this newsletter hits your inbox, your appeal has been sent, you’ve tallied Giving Tuesday and you are in the throes of ensuring that all the funds you could potentially raise before the end of the year are coming in.  Great!

So while you are busy asking for money – have you given any thought to how you are thanking the people who gave to you.  I’m sure everyone is sending out the perfunctory letter with the mandatory IRS disclaimer.  Most of those are filed or even discarded as quickly as that junk mail they received.  So, let me ask … How are you really thanking the people who give to you?

  • Will your donor truly know how much you appreciate their gift?
  • Will your donor understand the impact they are having?
  • Will you thank your donor in a way that is personal and meaningful?
  • Will you delight (and even surprise) your donor when you thank them?
  • Will your thanking them inspire them to make another gift – maybe even a larger gift?

The average nonprofit loses about 57% of their donors every year – half of the donors who give to an organization do not gift again.  Why?  I think it is because we do not communicate with them in a meaningful way or acknowledge the difference their gifts made.

In this season of giving, let us enhance our own abilities to give thanks in ways that inspire.

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Communications Assessments: Looking Within to Communicate Out

Communicating to a Group

By David Deschenes

“When you consider our limited staff and marketing budget, we put out a LOT of information – bi-annual fundraising letters, quarterly newsletters, flyers, and an annual report. We also send more than 30 e-blasts a year and have a robust presence on Facebook, Twitter, and Instagram. It’s all important, timely and informative communications. But we’re struggling to keep up with it. We rely on other departments to get us at least the starting content for our collateral, and we often can’t get it when we need it. We feel like we’re always scrambling or trying to ‘wing it’ with content that’s owned by others.”

This was one of the primary concerns we heard at our first meeting with a new client who had hired us to conduct a communications assessment – a top-to-bottom audit of all current marketing and communications efforts in practice by the organization. [Read more…]

3 Key Considerations for Crisis Management

crisismanagemetBy David Deschenes

There are all kinds of issues and crises that can arise on any given day for a nonprofit. Ask an executive director if they’ve recently dealt with an issue that had a potential negative impact on their organization’s standing and they’ll most likely reply, “What? Of course!” There is no shortage.

Yet many nonprofits find themselves unprepared when it comes to communicating through a crisis. Following are three essential steps that all nonprofit organizations should take to be prepared for the next crisis or urgent issue that challenges their good reputation. [Read more…]

Communications Assessments:
Looking Inward to Get Your Message Outward


By David Deschenes

Build it and they will come? No. That only happens in the movies. Whether you are looking to engage new & existing donors, attract talented staff or volunteers, implement a new internal process, or make your services known to the community, effective marketing and communications practices will have a crucial bearing on your success. That’s where a communications assessment is key. [Read more…]