3 Key Considerations for Crisis Management

crisismanagemetBy David Deschenes

There are all kinds of issues and crises that can arise on any given day for a nonprofit. Ask an executive director if they’ve recently dealt with an issue that had a potential negative impact on their organization’s standing and they’ll most likely reply, “What? Of course!” There is no shortage.

Yet many nonprofits find themselves unprepared when it comes to communicating through a crisis. Following are three essential steps that all nonprofit organizations should take to be prepared for the next crisis or urgent issue that challenges their good reputation. [Read more…]

Communications Assessments:
Looking Inward to Get Your Message Outward

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By David Deschenes

Build it and they will come? No. That only happens in the movies. Whether you are looking to engage new & existing donors, attract talented staff or volunteers, implement a new internal process, or make your services known to the community, effective marketing and communications practices will have a crucial bearing on your success. That’s where a communications assessment is key. [Read more…]