RETENTION MATTERS

By Sharon Danosky

If I were to give two words of advice to nonprofits and their fundraising teams it would be this: RETENTION MATTERS!

After GIVING USA 2018’s report forecasted a long, hard road ahead for fundraisers, Non Profit Quarterly analyzed the data from last year’s Fundraising Effectiveness Project and noted “The study found that the number of people who gave in 2018 fell by 4.5 percent while the acquisition of new donors fell by 7.3 percent. For smaller nonprofits without connections to wealth, this trend should be considered a warning, especially within the context of slow or flat growth in individual giving overall.” [Read more…]

Data-Driven Philanthropy Drives Donor Relationships

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By Sharon Danosky

Most people think of fundraising as an “art”, — the skill of communication, crafting the right story, convincing donors to give to you.  While that may be true – there is a lot more to the story.

Good fundraising begins with data – good data.  To build a solid fundraising plan you need to be firing on all gears – and that cannot be left to the luck of the draw – or some heart-wrenching story.  You need to know who to ask; how much to ask for; what their interests are; what they have given in the past; what they are likely to give in the future and how they respond to different requests.  In short – you need DATA. [Read more…]

Case Study: Local Residents Vote for a Library and Affirm Their Roles as Shareholders

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It had been almost ten years since a community library in New York had received an increase to its operating budget from the town. Private funding and contributions helped, but the Library was facing a deficit that made it impossible to keep pace with the inflationary costs of salaries and healthcare. The library also feared that it would not be able to continue the quality of services the community had come to expect. In New York State, libraries can’t just request an increase from their town, though. It needs to go before a town-wide ballet and residents vote on whether or not the library should receive an increase (increasing their own taxes). The Library had never undertaken a public awareness campaign. Yet, without an increase in funding, the Library knew it would not be able to continue their level of service. [Read more…]

The Color of Nonprofit Boards- Sharon Danosky

Nonprofit organizations – and their boards – are on the front lines of many of the societal problems we face.  They are advocates, providers of human services and collaborators for social change.  And they are predominantly white.

A recent study of Board practices, Leading With Intent  published by BoardSource noted that “boards are not prioritizing demographics in their recruitment practices”.  The survey they undertook of their members received responses from 1,545 organizations nationally.  Of those organizations, 90% of their Chief Executives were Caucasian, as was 90% of Board Chairs and 84% of Board members. [Read more…]