Diversity has been in our nonprofit vernacular for some time now. I see it in discussions in boardrooms all the time. Yet, I feel as if many nonprofits use it as a word without embracing it as a norm.
We think about diversity instead of being inclusive. One place where this is so apparent is in marketing materials. Having a picture depicting diverse populations is not being inclusive. If you are serious about tapping into diverse markets – it takes a lot more than an occasional picture and printing business cards in another language. Here are some suggestions: [Read more…]