A COVID-19 Communications Strategy

Covid-19 Info Banner for CC - 3-19-20 - D&A

How well you communicate with your constituents as you face the continually changing environment brought about by the global pandemic known as COVID-19 or the Coronavirus, will have a long-lasting impact on your organization’s reputation. Will you be known as someone who communicated frequently or well – or will your constituents turn elsewhere for information they should have or could have received from you? Here are four important things you need to consider: [Read more…]

COMMUNICATE Diversity!

Diversity
By Sharon Danosky

     Diversity has been in our nonprofit vernacular for some time now. I see it in discussions in boardrooms all the time. Yet, I feel as if many nonprofits use it as a word without embracing it as a norm.

We think about diversity instead of being inclusive. One place where this is so apparent is in marketing materials. Having a picture depicting diverse populations is not being inclusive. If you are serious about tapping into diverse markets – it takes a lot more than an occasional picture and printing business cards in another language. Here are some suggestions: [Read more…]

Do You Know More Than Your Donors’ Names?

Pile of colorful paper notes with question marks and magnifying glass. Closeup.

By David Deschenes

It is the new year. This means a brand new period of looking forward and planning for success. I hope that 2020 brings you all that you ask for and more. But before we look forward, I’d like to take a quick look back.

This past December, like all Decembers, my mailbox was bending to capacity with mail. LOTS of mail. Holiday sale flyers that reminded me of the shopping I hadn’t done yet, holiday cards from friends and relatives that reminded me of the family card we didn’t do this year (again), and bills (oh, the bills). Then in equal number to all of the aforementioned pieces, there was an ever-present pile of year-end appeals from every organization known to man, woman and family pet. All addressed to me. David. But while they used my name, I felt that most didn’t really know me. It would impress me as a donor if any one of these organizations asked me directly. “Hey, David. What are your interests? What do you want to know?” [Read more…]