Is there another transition in your nonprofit’s future?

danosky pic 6-25

by Sharon Danosky

In the wake of COVID-19, many nonprofits are experiencing a transition of leadership. Some executive directors are retiring; others are pursuing different interests.  Whatever the reason a leader is leaving, these transitions can be tricky, especially at a time when there is so much uncertainty.

They can also offer unique opportunities.  It is so critical to plan for this transition carefully.

What not to do is panic and immediately list the position.

The right way to approach a transition is to take a deep breath and decide what is required to lead the organization through this tumultuous time and emerge with a stronger organization, well prepared to deliver your mission.

With all the changes that have transpired – in the world and in your organization – your organization may have evolved into something different than it was pre COVID-19.  That’s why a leadership transition is the perfect time to take stock. [Read more…]

A Better Way: How to Build a Brave New World of Giving

danoskypic14

By Sharon Danosky

For many years and in many presentations (including my own), fundraising experts have talked about the need to pivot to donor-centered fundraising.  However, it wasn’t until COVID-19 hit, and events were eliminated from our fundraising tactics, that nonprofits began to understand what that means.

It means making a real and honest connection with your donors.

The data has continuously shown us that donors want to engage.  They want to know that their contributions are received and being put to good use.  They want to know the difference they and you are making.  Some want to be considered partners; others want to be thought of as long-distance relatives.  None want to be ignored.  That is why the connection that many nonprofits have been making with their donors during this time is resonating.

As nonprofits have successfully used this time to call and reach out to their donors – they have been met with pleasant surprises.  Donors enjoy hearing how their nonprofit is doing.  They appreciate going on a zoom call to learn more about how the organization is faring and innovating.  They are grateful to learn how their money has been used.

So – what comes next? [Read more…]

Do You Need to Pivot Your Mission?

danoskypic11

By Sharon Danosky

Mission is probably the most sacrosanct part of any nonprofit organization.   It’s the reason your nonprofit was founded.  It’s been your touchstone for all the years you’ve been operating.  It’s on your business cards, the walls of your organization.  You review it while developing your strategic plan.

In the past few months, many nonprofits have struggled to deliver the services promised by their missions.  And some have found interesting ways to do so.  Groups that traditionally offer mentoring services began providing food to the community.  One Goodwill closed its doors, but not its services; it began locating, gathering, cleaning and delivering scrubs to a visiting nurse association.     Another organization which provides financial literacy courses for students, started leveraging their relationships with school teachers, social workers and administrators to connect them with some of their partners directly so they could help students and families pay for essentials.

Now, more than ever, boards and executive directors must examine their mission and ask the difficult questions.  Why was our organization founded?  What was our purpose then and what is our purpose now?  Are we filling our purpose in the best way possible?

I like to think of mission as a moral compass, the true north for an organization.  As you consider which programs to re-open, which should remain closed and which should be delivered differently, re-visit your mission.   How does this decision re-inforce your mission?  How will it impact the people you were meant to serve?

We know that this pandemic has heightened the gross inequities in our society.  As we begin to emerge from this pandemic; we have the opportunity to create a more just and equitable world – and nonprofits are on the front line of this.  This is the time to ask ourselves whether we are meeting the needs for which we were founded and our missions were written?

An Alternative to the “Virtual Event”

registration

By Sharon Danosky

I have been hearing and seeing questions about holding a “Virtual Event.”

First, I should probably state that I come from a place that believes people want to help when help is needed and that they do not need an event – virtual or otherwise – to give, and given generously.  All you need to do is ask authentically and let them know why you need their help.
In many ways events – including “virtual events” can detract from that.  It puts the focus on your event – and not your organization and its good deeds. [Read more…]

Social Media in a COVID-19 World

Covid-19 Info Banner for CC - 3-19-20 - D&A

By David Deschenes

Nonprofit organizations are active users of social media, so most are familiar with the go-to platforms such as Facebook, Instagram, Constant Contact, YouTube, etc. But as organizations deal with COVID-19, they will need to expand the way they use these platforms. It is important – now more than ever – to make sure you’re delivering critical information to the right people. Here are some ways to use social media as you navigate COVID-19. [Read more…]