Communications Assessments: Looking Within to Communicate Out

Communicating to a Group

By David Deschenes

“When you consider our limited staff and marketing budget, we put out a LOT of information – bi-annual fundraising letters, quarterly newsletters, flyers, and an annual report. We also send more than 30 e-blasts a year and have a robust presence on Facebook, Twitter, and Instagram. It’s all important, timely and informative communications. But we’re struggling to keep up with it. We rely on other departments to get us at least the starting content for our collateral, and we often can’t get it when we need it. We feel like we’re always scrambling or trying to ‘wing it’ with content that’s owned by others.”

This was one of the primary concerns we heard at our first meeting with a new client who had hired us to conduct a communications assessment – a top-to-bottom audit of all current marketing and communications efforts in practice by the organization. [Read more…]