By Sharon Danosky
For many years and in many presentations (including my own), fundraising experts have talked about the need to pivot to donor-centered fundraising. However, it wasn’t until COVID-19 hit, and events were eliminated from our fundraising tactics, that nonprofits began to understand what that means.
It means making a real and honest connection with your donors.
The data has continuously shown us that donors want to engage. They want to know that their contributions are received and being put to good use. They want to know the difference they and you are making. Some want to be considered partners; others want to be thought of as long-distance relatives. None want to be ignored. That is why the connection that many nonprofits have been making with their donors during this time is resonating.
As nonprofits have successfully used this time to call and reach out to their donors – they have been met with pleasant surprises. Donors enjoy hearing how their nonprofit is doing. They appreciate going on a zoom call to learn more about how the organization is faring and innovating. They are grateful to learn how their money has been used.
So – what comes next? [Read more…]