The Year-End Appeal is the probably the most important appeal of the year.  After all, it’s still the time the majority of people make their charitable gifts and the most money is raised.  The best appeal is not just one letter – but a series of appeals that include direct mail for some; e-blasts; postcards with QR Codes, Give Tuesday and even strategically placed calls or texts to loyal donors. Learn how to frame this appeal over the course of several months for maximum impact.

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