There are all kinds of issues and crises that can arise on any given day for a nonprofit. Ask an executive director if they’ve recently dealt with an issue that had a potential negative impact on their organization’s standing and they’ll most likely reply, “What? Of course!” There is no shortage.
Yet many nonprofits find themselves unprepared when it comes to communicating through a crisis. Following are three essential steps that all nonprofit organizations should take to be prepared for the next crisis or urgent issue that challenges their good reputation. [Read more…]